Tools & Resources to Elevate Your PR Game

Hey TGI FriYay!

In many Facebook groups (for Czars) I see a lot of people asking:

• ”how do I find more clients”

• ”how do I price my retainers”

• “what should I be pitching this month”

• ”how do I respond to these demanding request from low-paying clients”

• ”who do I contact at this outlet for this pitch”

OK, I think you get my gist. So this is why I am sharing some of the tools & resources that I have helped me AND continue to do so. But first, long story short time.

Before I took on PR full-time and freelance writing, not to mention launching my swimwear brand, I actually use to produce fashion shows for New York Fashion Week and Miami Swim Week, along with smaller local productions in Miami Beach, FL and Charlotte, NC - I did this for ten, long years and what I found myself doing the most within the production is PR. Reaching out to designers, partners, sponsors, HMUAs, models, etc… to put together amazing shows and believe it or not, I didn’t realize I was doing PR!

Fast forward, in 2020 when the World was locked down, I found myself *ahem* doing PR for emerging brands and practically winging it, throwing myself to the wolves. Knowing I needed guidance and coaching, I turned to the Pitch Lab.

This is an investment that I still tune into today, keeping my chops sharp - especially in this forever changing industry. It’s affordable at only $197/month (no enrollment, no contract). It’s a GOLD MINE, jam packed with essentials for any publicist and truly at any level. Private group coaching, master classes, winning pitch templates, execution plans, and so much more. I promise you, you’ll thank me later.

Now, I am going to be completely transparent, I do not have any desire in starting my own PR firm, but if that is what YOU want to do - do it and The Agency Accelerator can help you navigate within that direction. A complete program to start and scale a profitable PR Agency in 12 weeks or less.

Disclaimer: Yes, I make a commission off your enrollment.

Last but not least…

In my interview with Rebecca Minkoff back in the day she shared that “lighting another candle doesn’t burn yours out” - this is my way. I wouldn’t be where I am today in both my personal life and in my businesses if I hadn’t invested in such programs, but more importantly, in myself.

I appreciate you. I am cheering for you. Go make your magic.

Until next time,
Ash xo