A little TLC this Thursday -

Morning!

I know there are some seasoned publicist on here that have learned to trust the process and that “patience is a virtue” but for our newer friends in the PR world, I want to share with you a real life case (ahem, clearing throat) … This past June I signed on a new client and began working them immediately, they never had PR since launching in 2012 so a lot of late nights and coffee to effectively research and put together a tactics & strategies plan.

One of the first things I did was pitch to their local magazine as the brand is a small business, supports main street shops, and the founder resides there - I did this the second week of June; sent a follow up late June; crickets. Sent a follow up mid-July; crickets. I use a two-no’s and a go method. Then, finally the first week of August, the publication got back with me and actually wanted to do an interview with the founder including featuring a two page spread of the product; note this was not what I pitched, I simply wanted the damn product highlighted, but got so much more! Not only is this publication digital but is also printed and is a major publication in the founder’s neck of the woods; the ROI in that alone is GOLD - please, feel free to share this with your perspective clients, remind them that it’s called public relations for a reason.

This has been the biggest PR win yet for this brand and is only the beginning.

So moral of story, trust the process. Hang in there PRo’s - you’ve got this!

Need help with your pitch? Email Jill Schildhouse at jillschildhouse@gmail.com

Upcoming Events

• New York Fashion Week | September 8 - 12 - I’ll be doing Back of House interviews with designers and models for the Art Hearts shows. If you’re going to be in the city, lets’ grab coffee or lunch!

• Dream Bigger Conference | Phoenix, ZA - October 5 - 8 - I am attending this powerful conference with Alli Webb, NYT Best Selling Author & Co-founder of DryBar and Danielle Canty of Bossbabe. A two and a half day conference designed to help you DREAM BIGGER by hearing from those that have already created some of the most successful businesses in the world while maintaining their mental health. Get your tickets here.

• Wonder Woman Initiative at Art Basel December 3, 2022 - Currently looking for designers, artists, and sponsors. Please email pr@whitespaceconsultantgroup.com

• MashupLA | Beverly Hills, California | December 8 - currently looking for brands to participate in activation stations. Please email avluvsu16@gmail.com

Become Your Own CEO - Boss Doll Academy with Caroline Kalentzos

The Boss Doll Academy is a course specifically designed for Dolls Doing Business who want to elevate their existing brand or launch a new brand! And the best part? You’ll get a step-by-step 25-day guide that breaks down all of the details of elevating and launching your lifestyle brand.

Influencer For You

My client, Ash Crawford is available for work! TikTok 510K followers, IG 41K followers. Please email avluvsu16@gmail.com for booking/collaboration and rates.

Final Call for Pitches | Deadline September 5

This time of year is super busy for me with the shows, gearing up for trade shows, family travels and of course catering to my amazing clients, the last day I will be accepting pitches for the below will be on September 5.

All for Morning Lazziness & my new publication, Add To Cart (no more BuzzFeed y’all) . For Morning Lazziness the product must be on Amazon. Samples are required.

• Holiday Gift Guides for Men & Women

• What Your Dog Really Wants

• Best Fall & Winter Camping Gear

Labor Day Gift Guides for Baby & Kids and Beauty Will be Published Tonight!

Additionally, all accepted pitches will be included in my upcoming NEW YouTube Channel this Fall!

Please feel free to follow me on the ‘gram , I’ll follow back xo

Until next time!

-Ash